COP22 Steering Committee Unveils Its Official Visual Identity

COP22 Steering Committee Unveils Its Official Visual IdentityThe COP22 Steering Committee unveiled, on 8th April 2016, the visual identity of the 22th Conference of Parties to the UN Framework Convention on Changes climate (COP22), scheduled for November 7-18 in Marrakech.

“The chosen visual identity is based on the civilizational and historic heritage of the Kingdom, especially the iconic city of Marrakesh”, Salaheddine Mezouar, COP22 President, said on the occasion of the public presentation of the visual identity of the COP22, cited in a statement of the steering Committee.

This visual identity was “designed so that it can be appropriated by all Moroccans”, he added.

The famous pavilion of Menara was chosen to be at the heart of a radiation of Zellige. The authentic Moroccan decorative mosaic is revisited by a dynamic trait that can be associated with a solar form, said a statement.

Menara, symbol of Marrakech, is the remnant of an old hydraulic system of more than 700 years, a testimony of the ancestral know-how of Morocco, in the service of the management of a scarce and precious resource: water, adds source.

The colors – blue, green, red and yellow – are inspired by the four primary environmental elements: water, earth, air and fire, the statement said, adding that these are vibrant and warm colors that reflect the Moroccan and African identity of the COP22.